What Content Should I Include? A Guide for Entrepreneurs
Why Content Matters
Content is essential to the success of your website. It showcases your brand, builds trust, and guides visitors toward action. Failing to display content could result in a website that fails to attract customers, regardless of its appeal.
1. Essential Content Types for Business Websites
When considering what to add to your website, keep content in mind. There are several ways you can showcase your experience, knowledge, and expertise. Content is essential to building trust and attracting visitors to your services.
Homepage Content
It is a good idea to start on the front page. Offer a clear proposition and state what service you provide to visitors. This is also where visitors can be guided to the next step. You must direct them towards the next step to acquire your service (e.g., "Book a free consultation today”).
About Page
At Alberta Web Craft, we believe a story is important and that it should be known.
Discuss your mission and core values. This helps build credibility, and it highlights your expertise and experience to visitors. Consumers appreciate stories and build a strong connection with businesses that are willing to display their experiences.
Product or Service Pages
On the products and services page, it is ideal to provide detailed descriptions of your services. Talk about the benefits of your services and why it would be ideal for the customer to have. Additionally, adding details such as pricing, testimonials, and visuals can indicate the value of your work, the opinions of your clients, and showcase the quality of your work.
Blog or Resource Section
A section dedicated to blogs or resources powerfully conveys expertise and experience. Showcasing articles and regularly updating them builds authority. Displaying guides, how-tos, and industry insights are strong ways to connect with visitors on a deeper level and inform them of your authority and expertise.
Contact Page
While browsing your website, visitors are eager to contact you for services. Therefore, it seems natural to add a contact page. On this page, leave numerous simple ways to get in touch with people eager for your services. This can be done by providing phone numbers, social media links, e-mails, and forms. Convey to visitors that you are easily accessible and within reach.
Testimonials and Case Studies
Although testimonials can be provided on the products and services page, they are often too brief. A separate page dedicated to numerous testimonials and/or case studies can elevate the relationship with consumers to another level. Social proof of your work can strengthen trust, and highlighting the success stories of your customers informs visitors that they can be successful as well.
FAQs
Naturally, when browsing websites, people become curious. They may want to learn about things they don't quite understand. By addressing common questions, you can improve the understanding and experience of potential customers who browse your page.
Legal Pages
Legal pages are also an essential aspect of content. When visitors stumble upon your website and realize there is a legal component, they see a sign of compliance and trust. Displaying a privacy policy, terms of service, and disclaimers are all effective means of conveying trust and compliance.
2. How to Prioritize Content
- Start with essentials: Homepage, About, Products/Services, Contact
- Add credibility: Testimonials, case studies, FAQs
- Build authority: Blog posts and resources
- Ensure compliance: Legal pages
Final Thoughts
Your website content should be intentional, strategic, and aligned with your business goals. Including the right mix of essential, credibility-building, and authority-driven content allows you to create a site that not only informs but also creates customers.